Ultra-Running in China

Chinese ultra-running scene is not yet 20 years old, but it now counts over 60 ultra distance (42km and beyond) races, mainly trail and mountain races, most emerging in the last 3-4 years, with more being added all the time. The races now attract sponsorship by major outdoor brands, who are all targeting the growing Chinese trail running market, as well as by non-sports industries including insurance companies and car manufacturers.

http://www.scmp.com/lifestyle/health-beauty/article/2059940/china-catches-ultra-running-bug-businesses-and-government For more information see this link to South China Morning Post, Hong Kong’s main broadsheet.